沉浸式收藏平台TerraVirtua如何颠覆NFT市场|AMA回顾

2020年12月9日下午4点，Terra Virtua CEO Gary bracey、Terra Virtua CTO Jawad ashraf 做客Uniswap中文社区，由BlockArk区块方舟联合创始人船长主持，进行了“沉浸式收藏平台Terra Virtua如何颠覆NFT市场”的主题AMA直播。本次直播活动由区块方舟BlockArk和BitMax支持，链闻ChainNews、星球日报Odaily、区块律动BlockBeats媒体支持，直播分享内容整理如下：

Warren：Hello! Gary and Jawad. How are you doing? Welcome to the Uniswap Chinese community. First of all, would you please do a brief introduction about Terra Virtua? like telling us what you are doing and the vision you want to achieve in the future. If it is convenient, better to introduce your team to our members too.

Warren：Gary和Jawad你们好，欢迎来到Uniswap中文社区做AMA，我们想先请两位给Terra Virtua做一个简短的介绍，告诉大家正在做的事，和未来想要实现的愿景。如果方便的话，也可以给我们介绍下你们的团队。

Gary：Terra Virtua is a NFT marketplace and immersive ecosystem, We want to bring multiple genres to the platform - movies, TV, Sports, Comics, Music, art it all started out as an idea in a starbucks!? We have managed to raise 2.5m in private round raise with some very big funds like NGC, LD Capital, Woodstock capital and Hashed to name a few! The team is also proud to be supported by valued brands including Unreal, Legendary Entertainment and Paramount Pictures and our great partners at Matic. We have a global team based in London, USA and Dubai. Our team is very rich in the terms of experience we have and the backgrounds range from Ocean games/Microsoft/warner brothers/Sony entertainment and much more!

Gary：Terra Virtua是一个集成NFT市场和沉浸式体验的生态系统，我们将会把影视，体育，漫画，音乐，艺术等多种形式引入到Terra Virtua中，所有的这些想法都是在一家星巴克开始的！我们已经通过私募融资成功筹集了250万美元，其中包括一些非常大的基金，例如NGC，LD Capital，Woodstock Capital和Hashed等！团队也很荣幸得到Unreal，Legendary Entertainment和Paramount Pictures等品牌以及Matic上的合作伙伴的大力支持。我们在美国伦敦和迪拜设有团队，并且团队的经验非常丰富，团队的背景包括Ocean Games、微软、华纳兄弟、索尼等等！

Jawad：Our goal is to make the term digital collectibles synonymous with Terra Virtua Whether you are a collector of art, a fan of sports, an influencer, a movie lover, Terra Virtua will be the place for you to engage with the brands you love

Jawad：我们的目标是使“数字收藏品”一词成为Terra Virtua的代名词。无论您是艺术品收藏家，体育迷，网红还是电影爱好者，Terra Virtua都会是您与您喜爱的品牌互动的地方。

Warren： Terra Virtua defined itself as an immersive collectible platform. Can you give us a detailed introduction to what this “immersive” means, how is this different from other NFT collectible /trading platforms?

Warren：Terra Virtua把自己定位为一个沉浸式收藏平台，能否为我们详细地介绍下何为沉浸式？这与其他地NFT收藏/交易平台有何不同？

Gary：Our mass-market NFT ecosystem will allow engagement through interaction across multiple platforms, bringing together Social, Gamification, 3D, AR and the innovations we have seen in the NFT and DeFi spaces. We want people to really truly be able to interact with their digital collectibles which is why we are the first NFT project to develop NFTs in 3D! We really do believe this will be a game changer and something that no one else is doing!

Gary：我们的NFT市场生态系统将可以在多个平台之间进行互动，将社交，游戏，3D，AR和我们在NFT和DeFi中看到的创新融合在一起。我们希望人们能够真正与他们的数字收藏品进行交互，这就是我们要成为首个开发3D NFT项目的原因，我们相信这将一定会改变游戏的规则！

Warren： In your introduction, it was mentioned that Terra Virtua is cooperating with brands such as Paramount and Legendary. Is that ok to tell us what is the specific form of cooperation? From the perspective of IP, we see that Terra Virtua has signed many well-known brands, so in what ways will these cooperative brands be presented in the platform?

Warren：在你们的介绍中，提到Terra Virtua与Paramont（派拉蒙影业），Legendary（传奇）等品牌开展合作，具体的合作形式是什么呢？从IP来看，我们看到Terra Virtua已经签下了许多知名品牌的信息，这些合作的品牌将以什么方式进行呈现？

Jawad：Paramount - we have access to multiple movies in their portfolio, and the rights to review all movie archives and make great content. We have chosen the top 10 movies we feel are interesting to the mass market. These include new movies and classic. Legendary is a similar arrangement and we have some really new great IP coming through them.

Jawad：派拉蒙-我们可以访问他们的投资组合中的多部电影，并有权审查所有的电影档案和制作优秀的内容。我们选出了十大最受大众欢迎的电影。其中包括新电影和经典电影。传奇是一个类似的安排，我们有一些真正的新的优秀的知识产权通过他们。

Jawad：We have marketing commitments from them to promote Terra Virtua into mainstream media channels in the west.

Jawad：我们从他们那里得到了营销承诺，将Terra Virtua推广到西方的主流媒体渠道。

Warren： How do you plan to attract more artists to your platform? And if it’s possible for you to shed some insights on your current user stats and transaction data?

你们将用什么样的方式吸引更多的艺术家来到你们平台发布作品？换句话说，你们用什么来吸引用户？能否为我们讲讲你们现在的用户数据及交易数据？

Gary：We have engaged with a number of comic book artists - well-known in the West - who are creating works specifically for the Terra Virtua platform.Nick Percival (artist for Judge Dredd) was the first but we have more coming in the new year

Gary：我们已经接触了一些漫画艺术家——在西方很有名——他们正在为Terra Virtua平台创作作品。Nick Percival（Judge Dredd的艺术家）是第一个，但在新的一年里我们还会有更多的作品。

Jawad：We are onboarding multiple crypto artists, who are very excited about working with us, because their work can be seen in 3d and also in VR and Mobile. We have some of the top artists in crypto going live in the next 2 months.

Jawad：我们正在招募多名加密艺术家，他们对与我们合作非常兴奋，因为他们的作品可以在3d、VR和移动设备中看到。我们有一些顶尖的加密艺术品将在未来2个月上线。

Jawad：Also we are working with international artists and creating new digitaql versions of their work, such as Amrita who is from the middle east.

Jawad：此外，我们正在与国际艺术家合作，并为他们的作品创造新的数字版本，比如来自中东的Amrita。

Gary：We also have a great collection of movie posters which we promote in the Art section too.

Gary：我们也有大量的电影海报，我们也会把其放在艺术品部分进行推广。

Jawad：We have over 20k registered users and have seen a steady growth in daily transactions, as of now we have been in beta, but now our marketing is going to kick in harder.

Jawad：我们的注册用户超过2万，每天的交易量也在稳步增长，目前我们还处于测试阶段，但现在我们在更加努力地营销。

Warren：There are more and more “GameFi” projects in the NFT sectors. Have you considered combining games with NFT? or Is there a better way for users to participate in and interact with the Terra Virtua ecosystem?

Warren：现在有越来越多的NFT+游戏板块的GameFi项目产生，你们有考虑把游戏和NFT进行结合吗？这似乎很贴合你们VR的概念。用户有什么比较好的参与方式吗？

Gary：We have already explored a plethora of DeFi elements behind the scenes that will make their way into the Terra platform. Some of these ideas absolutely include gamification around our own IP, as well as opens the door for future collaboration with both crypto and traditional gaming entities.? In early 2021 there will be updates on the platform that will allow users to further engage with one another, including more features to interact with their collectibles and Fancaves.

Gary：我们已经探索了许多DeFi元素，并且这些元素将会被添加到Terra平台。例如，Terra会将用户的IP进行游戏化，这将来会为加密货币和传统游戏实体的合作打开大门。在2021年初，Terra平台将会进行更新，会向Terra模块中添加更多的功能让用户体验到更深层次的互动。

Warren：We can see from the token economics that you started the first round of financing in 2018, and then conducted another round of financing in 2020. Can you tell us what you have done in the past two years? As we know, 2020 is the year of DeFi and NFT, so what impact will this have on your products?

Warren：我们从你们披露的代币信息看到，你们2018年就开始进行了第一轮融资，随后在2020年增加了代币的融资。能否为我们讲讲这两年来你们做了哪些东西？2020年是DeFi和NFT爆发的一年，这对于你们的产品有什么样的影响？

Jawad：The past two years were heavily development based.? We are now live in beta, with a fully functional marketplace, fan cave, terra dome, and art gallery.? We have built out our tech team to over 30 people, and have added talent in the growth, marketing, and community aspects of the company.? As mentioned in the previous question, we plan on implementing several DeFi and staking elements around Terra Virtua collectibles.? We have been sharing insights on some of these features on our Twitter account.? I would highly recommend to follow us there, or join our Discord/Telegram channels as more detailed information gets released.

Jawad：在过去的两年中，Terra专注于开发。现在我们可以在Beta测试版中看见功能齐全的交易市场，fan cave，terra dome和gallery。我们拥有超过30人的技术团队和许多负责市场营销的团队成员。如上一个问题所述，我们计划在Terra Virtua收藏品实施多个DeFi和Staking元素。我们会一直在我们的官方Twitter帐户上分享对其中某些功能的见解。在此强烈建议您关注我们的Discord / Telegram频道，以便您能及时了解到新发布的信息详情。

https://discord.gg/yb4cR49

Warren：The last question is,what are the functions of Terra Virtua's token (TVK)? How does TVK holders participate in the entire platform? How does it capture value?

Warren：好的，最后一个问题是，Terra Virtua的代币TVK的功能是什么？TVK如何有机地参与到整个NFT平台中？其升值逻辑是什么？

Gary：We have a number of key value elements for holders of $TVK and we felt that it was important for users to be able to really benefit from this. We will be rolling out a number of benefits for $TVK holders such as priority access to NFTs, Staking, exclusive access to limited NFTs and becoming a member of Terra Virtua Prestige which is an exclusive $TVK club!

Gary：对于TVK持有者来说，TVK本身具有很多让持有者受益达到价值。例如TVK持有者可以优先获得NFT，优先参加Staking，获得数量有限的独有NFT并成为Terra Virtua 独家俱乐部的优先会员！

【自由问答环节】

Warren：好的，非常感谢Gary和Jawad的回答！我们AMA的第一阶段就到这里了。现在我们进入第二阶段。大家可以随意对嘉宾进行提问，嘉宾将选择一部分问题进行回答。

@短尾猫：

If it's true as you think, digital art will have a great impact on some museums in the future. However, there are still many people who like to have physical collections. If you can buy digital art here and have it in real life, it would be great. What's your opinion on this.

如果真如你们所设想的一样，那么以后会对某些博物馆产生很大的冲击，可是还是有很多人喜欢有实体的收藏品，如果能在这里买到数字艺术品然后在现实生活中同样拥有这个艺术品就再好不过了，对此您有什么看法。

Jawad：Having a physical item should always be an option, but imagine if you have a samsung frame TV for example, you can see the art on your wall. A dynamic digital frame will probabloy be how people consume their art in the future, as technology makes the image more realistic.

拥有一个实体艺术品听起来不错，但想象一下，如果有一个三星的电视屏幕，你可以直接通过它看到动态艺术品。在未来人们很有可能就是通过一个动态的数字屏幕来消费艺术品，因为技术使图像更真实。

@Sona Lee：

I saw that the auction cost you wrote is 0.012. Actually, the cost is 0.015. This price is already three times the price of the seed round. Will it be smashed when it goes online?

我看到你们写的拍卖成本是0.012，实际上要拍到的话成本是0.015，这个价格已经是种子轮价格的3倍了，会不会上线就被砸盘？

答：Actually only a small part of the tokens was unlocked in the seed round, so it is far from the payback, and the amount of ?seed round ?is small. It mainly depends on private equity. The cost basis of private equity is actually less than twice the difference between public equity. This is a normal token economics.

其实你看种子轮的解锁的代币只有很少一部分，远没有到回本，种子金额本身也不大，主要看私募，私募的cost basis和公募的其实差的不到两倍。这个属于正常的token economics。

@吉米：

As you mentioned earlier, Terra will introduce a variety of art forms, including art, movies, music, games, etc., but in fact, any form that is exquisite enough will be very valuable. Among the various digital art forms mentioned above, which one do you think is most likely to land and can continuously attract enough users to use Terra?

刚才您提到了，terra将会引入多种艺术形式，包括艺术，电影，音乐，游戏等等，但其实任何一种形式做到足够精致都会非常有价值。请问在您上述的各种数字艺术形式中，您认为哪儿一种可以最有可能落地，并且能够持续的吸引足够多的用户来使用terra？

Gary：We plan on hosting a very diverse range of items. Sports, movies, tv, comics, music, etc. We expect different demographics to come, explore and become part of the community. We don't expect many people to just make a one-off purchase which is why we built an entire platform.We expect longterm engagement and hope everyone will find something to enjoy on Terra Virtua.

我们计划举办各种各样的项目，比如体育、电影、电视、漫画、音乐等。我们期待有着不同爱好的用户来探索Terra并成为社区的一部分。我们并不期望用户只使用一次Terra，这就是为什么我们建立了一个整个平台。因为我们期待每个人都能长期参与，并希望在Terra Virtua上找到自己喜欢的东西。

@Roy：

How to buy it? Can individual investors buy it?

怎么买？散户抢得到吗？

Jawad：You can buy on Bitmax from the 11th od December. There is an auction tomorrow as well.

从12月11日开始你可以在Bitmax上购买。明天还有一场拍卖。

@zh：

What do Gary and Jaward think of the liquidity problem that may exist in the NFT market? And is the current transaction type of Terra Virtua platform focused on C2C or B2C?

非常感谢三位的分享！想提两个小问题:请问Gary和Jaward如何看待NFT市场可能存在的流动性不足的问题呢？以及TV平台目前的交易类型是侧重于C2C还是B2C呀？

Gary：Within the platform itself, we see the focus currently on B2C. However, this will evolve as we begin offering marketing opportunities for large companies/brands to leverage the popularity of the platform

目前在平台内部交易类型主要还是B2C。但是，随着我们开始为知名公司或者品牌提供营销机会后， 平台的受欢迎度增长，这交易这一环节我们还会不断的改进。

Jawad：We think like all crypto projects today, liquidity increases where people ahve interest. The only way to really increase liquidity and keep it high, its better to add NEW users into crypto who havbe interests in NFTs and rewards. This is why we aim to bring in 1 million new users into NFTs from the mass market.

我们认为这就如同现在所有其他的加密项目，随着流动性的增加，人们兴趣也会增加。真正增加流动性并保持高流动性的唯一方法，是给新用户推荐他感兴趣的加密货币，比如特定的NFT和额外的加密货币奖励。这就是为什么我们的目标是将100万新用户从大众市场带入NFT市场。

@小仙女：

What equipment can I use to see your VR products? Have you considered cooperating with projects like Decentraland($MANA)?

用什么设备可以看到你们的VR产品呀？你们有考虑和注入Decentraland这样在VR板块的项目合作吗？

Gary：We are devloping our VR tech priimarily for Oculus Quest (and Quest 2). However, if there is a different set of hardware popular in China or another territory then we will certainly look to support those.

我们主要使用的是Oculus Quest开发的VR技术。但是，如果有一套不同的硬件在中国或其他地区流行，那么我们也肯定会支持。

Gary：At the moment we are not compatible with the likes of Decentraland as this is a technical issue but I foresee a lot more interoperability between companies in the future as the market evolves.

目前，我们还不能与类似的去中心化系统兼容，因为这是一个技术问题。但我预计，随着市场的发展，未来公司之间的互操作性将大大提高。

@悲惨无伤，难忘：

What are the similarities and differences between TVK and other NFT project tokens on the market? What are the rights and interests of currency holders? What is the current yield of TVK? What asset classes are covered?

TVK和市面上其他NFT项目代币有什么有什么共同点和差异性吗？对于持币用户有哪些权益？目前TVK的收益率如何？覆盖了哪些资产类别？

Gary：This a token that you use in the ecosystem and some of the cool features we will have include Terra Virtua Prestige a loyalty scheme for users as well as staking elements, farming, and a whole host of rewards! Its coming soon and we will release more details soon!

这是一个你在生态系统中使用的代币，它将有一些很酷的功能，比如Terra Virtua的优先权，质押收益，挖矿，作为整个系统的奖励！TVK即将上线，我们将会尽快公布更多细节！

Jawad：We will offer similar concepts as some other projects, but also we have a lot of rewards which we can provide because we own the rights to make some NFTS which others cannot, and also incentives such as VIP passes, premeires as part of our reward structure for staking our token and joining our prestige program.

我们将提供和其他项目类似的概念，但我们也会提供很多奖励，因为我们拥有权利作出一些独有NFTS。我们也设计了激励层面，比如VIP通行证，premeire作为质押奖励和加入声望计划的一部分。

@Luilui：

Now many musicians make music in their bedrooms and computers. Is it easier for musicians to produce and distribute digital collections in the form of music? Is the process simple for publishing music works as digital collections? Do I need to understand development or code?

现在很多音乐人都是卧室制作、电脑制作音乐作品的。请问音乐人是否更易于制作并发行音乐形式的数字收藏品？将音乐作品发行为数字收藏品，流程是否简单？需要懂开发吗？

Gary：We are currently working with a number of major music publishing groups to figure out the best way of tokenising music. It's not a simple solution but we have a number of really creative ways we can leverage NFTs in that genre.It's going to take a little while but please watch this space!

我们目前正与一些主流的音乐出版集团合作，以找出代币化音乐的最佳方式。这不是一个简单的解决方案，但我们有很多可以利用NFTs的有创意的方法。这将需要一点时间，但请您持续关注这个板块！

Jawad：Also the musician doesnt need to understand code, just send the final file.

而且音乐家不需要理解代码，只需要发送最终文件。

Warren：我们今天的AMA就告一段落啦，感谢@Gary Bracey 和@Jawad ashraf? 的分享。再次感谢大家！未来BlockArk将给大家带来更多的优质项目和内容分享，只要保持关注Uniswap中文社区，或者微博关注@BlockArk区块方舟，即可第一时间获得相关信息。

【BlockArk简介】

BlockArk是一家加密资产行业的投资银行与市场营销机构，旗下管理专注加密货币一二级基金ArkStream Capital。

BlockArk集投资、品牌、市场增长、战略咨询为一体，致力于推动Web3.0的独角兽们成长。

BlockArk成立于2017年，核心团队来自Accenture，Samsung，腾讯和PwC等，拥有金融、互联网、区块链等多个行业的经验。

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编译者/作者：BlockArk

玩币族申明：玩币族作为开放的资讯翻译/分享平台，所提供的所有资讯仅代表作者个人观点，与玩币族平台立场无关，且不构成任何投资理财建议。文章版权归原作者所有。