区块链下的文化遗产复兴——名品链价值与应用

In the morning of October 31st, 2019, Simon Choi delivered a speech at the Time-Honoured Brand Chain (THBC) Summit held in Bangkok, Thailand. The day-long conference was a report of success to the stakeholders of THBC, for whom Simon serves as Chief Executive Officer of THBC.

2019年10月31日上午，蔡汉强教授在泰国曼谷举行的老字号公司（THBC）峰会上发表演讲。蔡教授是THBC的首席执行官，这次为期一天的圆满会议是对THBC投资者的报告。

His presentation, titled “The Renaissance of Blockchain-Enabled Cultural Heritage”, stressed the importance of THBC’s mission of bringing historical culture back into the mainstream economy. THBC is an e-commerce platform that connects crafters of historic and ‘time-honoured’ products with global Chinese consumers looking to rediscover and enjoy their heritage.

蔡教授的演讲主题为“区块链文化遗产的复兴”，强调了THBC将历史文化带回主流经济的重要性。THBC是一个电子商务平台，将老字号产品的手工艺者与希望重新发现和共享文化遗产的遍布全球的中国消费者联系在一起。

What enables THBC to do this is its integration of cutting-edge blockchain technology into its business model. This technology gives THBC the ability to move into many markets, including the tokenization economy. Simon said it was the tremendous opportunities available to THBC that led to his decision to join and lead the business. The potential for THBC is increasingly clear in light of recent developments in the Chinese blockchain space.

THBC之所以能够做到这一点，是因为它将前沿的区块链技术集成到其业务模型中。这项技术使THBC有能力进入许多市场，包括代币化经济。蔡教授表示，正是THBC提供的巨大机遇，使他决定加入并领导该公司。随着国家区块链领域的最新发展，THBC的潜力越来越明显。

As Simon stressed to the crowd of several thousand, China is leading the embracement of blockchain technology. Chairman Xi Xinping issued a statement signaling China’s intention to be the global leader of utilizing blockchain technology. China, too, is now the first country to issue its own cryptocurrency – the Decentralized Currency Electronic Payment (DCEP). Simon noted China is not alone; the Bank of England soon accepting blockchain-based payments is likely after encouraging comments from its Governor. With these and more advancements unfolding rapidly, THBC is poised to become a platform for token-based capital raising, the aforementioned inbound ‘tokenization economy’.

正如蔡教授向数千人强调的那样，我国正在引领区块链技术的普及。中国有意成为应用区块链技术的全球领导者。现时中国也是第一个发行自己的加密货币——去中心化货币电子支付（DCEP）的国家。蔡教授指出，中国不是唯一的，在英国央行（Bank of England）行长发表积极性言论后，该行可能很快就会接受区块链支付。随着这一切和进一步计划的迅速展开，THBC将成为一个以代币为基础的融资平台，即前面提到的“通证经济”。

But most importantly of all, concluded Simon, was what these advancements would result in: companies like THBC that engineer new value for consumers. THBC knows that the Chinese people are not ‘a people’ by themselves, but a people that came from fathers, grandfathers, and great grandfathers. THBC promotes historic Chinese Cultural Branding to the world, but to the contemporary Chinese citizen as well. And it is this contact with our past, says Simon, that will anchor the Chinese people as they sail into the future with stability.

蔡教授总结说最重要的是，这些进步带来的是：像THBC这样的公司为消费者创造出新的价值。THBC知道，不是由他们自己组成的“一个民族”，而是由他们的父亲、祖父和曾祖父组成的民族。THBC不仅向世界推广我国历史文化品牌，也向当代的中国人推广中国历史文化品牌。蔡教授说，正是这种与过去的接触，将坚定我国人民，使他们沉稳地驶向未来。

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编译者/作者：天天热门资讯

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