AMA 嘉宾： Linh Le：ShopNEXT CEO & TonyTran ：ShopNEXT 战略主管 AMA 时间： 12.16 晚8点 以下为文字实录： 1.麻烦您介绍下自己，告诉我们您的背景和在ShopNext 工作的团队吗？ hello，Would you mind introducing yourself, telling us about your background and the team working on ShopNext? Linh：我叫 Linh，我是 ShopNEXT 和 Shopiness 的 CEO ShopNEXT 是由 Shopiness 团队开发的项目，Shopiness 是一家在购物和返现方面拥有超过 5 年经验的越南初创公司。 Shopiness 是目前在联盟营销领域为 Lazada 和 Shopee 在越南带来最多销售额的合作伙伴之一。 ShopNEXT的核心团队也是Shopiness的核心团队。您可以看到更多有关我们团队的信息：https://docs.shopnext.io/whitepaper/our-team-and-advisors。 My name is Linh, I’m CEO of ShopNEXT and Shopiness
ShopNEXT is a project developed by the team of Shopiness, a Vietnamese startup with more than 5 years of experience in shopping and cashback. Shopiness is currently one of the partners that brings the most sales for Lazada and Shopee in Vietnam in the affiliate marketing segment
The founding team of ShopNEXT is also the core team of Shopiness. More details can be found here https://docs.shopnext.io/whitepaper/our-team-and-advisors
2.介绍下 ShopNext，是解决了哪些现有竞争对手没有解决的问题，它的竞争优势是什么？
So can you tell us about your ShopNext project? What problems does ShopNext solve that existing competitors haven't and what is its competitive advantage?
答：ShopNEXT 是 Binance 推广的“Shop-To-Earn”加密世界的入门平台。用户在 ShopNEXT 合作伙伴处购物时，会被奖励token（比特币、以太坊、BNB、USDT）来引导新加密用户。
此外，对于每笔购物交易，ShopNEXT 还会奖励用户额外的 NEXT，即 ShopNEXT 发行的token。用户可以在 DEX 和 CEX 上交易 NEXT 来赚钱。ShopNEXT 就是想要建立第一个这样 Shop-To-Earn 模式。
ShopNEXT 由越南顶级现金返现平台 Shopiness 提供支持。 Shopiness 目前拥有 700.000 名用户和 100.000 月活，他们每月从 100 万笔交易中产生 400 万美元的 成交总额。 ShopNEXT 已经与 600 多个本地和全球商家品牌合作，例如：Shopee、Lazada、亚马逊、阿迪达斯、Booking.com 等。
可以观看下有关 ShopNEXT 的简短视频：
https://www.youtube.com/watch?v=5iUtHYaaiqw
关于我们的竞争优势，值得一提的是，我认为加密世界很酷，但对大多数人来说仍然很难进入。如何将加密货币推向大众仍然是一个需要解决的大问题。
ShopNEXT 的目标是通过提供有史以来第一个购物时奖励用户免费加密货币的购物app，以赚取模式来解决这个问题。
从 ShopNEXT 进行免费赚取的加密新用户更有动力探索加密世界。 Shop NEXT 相信我们的前景，不仅因为我们在返现行业拥有丰富的经验，还因为我们得到了 Binance、BSC、Dao Maker、Icetea Labs 以及全球许多 VC 和社区的大力支持。
通过shop-to-earn 的方式，让更多人参与到加密世界，这是个很好玩的方式！相信这也是为什么这么多优秀的投资方投资的原因！
Thanks for the great question.
ShopNEXT is a Shop-To-Earn Crypto Onboarding Platform promoted by Binance. We onboard new-to-crypto users by rewarding them free crypto (Bitcoin, Ethereum, BNB, USDT) when shopping at ShopNEXT partners.
In addition, for every shopping transaction, ShopNEXT also rewards users extra NEXT, the cryptocurrency issued by ShopNEXT. Users can sell NEXT on the DEX and CEX exchanges to make money. This is the first-ever Shop-To-Earn model ShopNEXT wants to build up.
ShopNEXT is backed by Shopiness, the top cashback platform in VietNam. Shopiness currently has 700.000 users and 100.000 MAU, who generate $4M GMV from 1M transactions monthly. ShopNEXT has already partnered with more than 600 local and global merchant brands such as: Shopee, Lazada, Amazon, Adidas, Booking.com, etc.
You can watch a short video about ShopNEXT here: https://www.youtube.com/watch?v=5iUtHYaaiqw
Regarding our competitive advantage. I think crypto is cool but still hard to enter to most of people. How to bring crypto to the mass is still big problem need to be solved.
ShopNEXT is targeting to solve it by offering the first-ever shop-to-earn model that rewards users free crypto while shopping through ShopNEXT app.
The very first crypto new users earn for free from ShopNEXT will give them more motivation to explore the crypto world. Shop NEXT believes in our journey not only because we have huge experience in cashback industry but also because we have great support from BInance, BSC, Dao Maker, Icetea Labs and many VCs and communities around the world.
3.那么，想请问下：团队是否构建了特定于shopnext的技术或协议？或者团队正在应用些值得注意的技术？
Did your team build technologies or protocols that are specific to this project? Or are there any notable technologies the team is applying?
答：我们正在构建一个入门平台，这在技术方面不会有太大的不同。但这更多是关于我们可以从已经赢得的、目前已有的和付费的媒体中获取用户的方式。这是我们在成功建立传统返现业务 Shopiness 后的专长，也是我们建立 ShopNEXT 的基础。
We are building an onboarding platform so it will not be so different on the technical side. But this is more on the way we can acquire users from earned, owned and paid media. This is our expertise after building a successful traditional cashback business, Shopiness, the foundation for us to build ShopNEXT. 4.请简要分享 ShopNext 的主要里程碑、以及路线图？ So can you briefly share ShopNext's top milestones, upcoming target milestones and roadmap?
答：我们已成功在 Gate.io 和 PancakeSwap 上市。未来几天，我们将发布MOON功能，让人们在钱包中锁定NEXT成为MOONers，也就是我们的VIP会员，接下来我们将发布官方移动应用程序和其他应用程序内的小游戏。
2022 年第一季度，我们将在越南市场推出“店内奖励”。这是前所未有的，之前没有人接触过这个市场。我们已经准备好了系统，只是在等待 Covid-19 的情况好转。
等到2022 年第三季度，我们将开始拓展其他市场。
We have successfully listed on Gate.io and PancakeSwap. On the coming days, we will release the MOON function that allow people to lock NEXT in their wallet to become MOONers, our VIP member, next we will release official mobile app and other in-app mini games.
In Q1 2022 We will launch In-store Rewards In Vietnam market. This is huge as no one has ever touched to that market. We have the system ready, just waiting for the Covid-19 situation to be better to realease.
In Q3 2022, we will start to grow user base in other markets
5.那么，到目前为止，ShopNext 遇到了哪些问题？团队是如何解决这些问题的？ What obstacles has your project encountered so far? How did the team resolve them?
答：众所周知，我们正在构建的东西并不符合当前热点，比如：gamefi、NFT。所以主要障碍是获得合作伙伴和投资者的信任。
一开始，他们中的大多数人都不明白我们试图构建什么。他们也不关心加密入门平台。
但币安不同。他们以正确的方式支持了这一想法。在我们与 Binance Pay 建立合作伙伴关系后，我们就得到了更多合作伙伴和投资者的认可。
as you all know, what we’re building doesn’t follow the crypto trend: gamefi, NFT so the main obstacle is to gain trust from partners and investors
at the beginning, most of them didn’t understand what we tried to build. They also didn’t care about crypto onboarding
but Binance is different. They bought the idea right the way. After we got partnership with Binance Pay, we got more green lights from partners and investors
6.那么您能否概述一下经济模型和 ShopNext Token 的作用？
答：与其他加密项目不同，我们的代币设计是灵活的，而不是固定不变的。我们有许多可控变量，例如现金返还与 NEXT 奖励比率、MOONer 的 NEXT 奖励乘数、每笔交易的 NEXT 奖励上限…为的是控制代币的通货膨胀。总的来说，加入平台的人越多，每个人赚取的代币就越少。
此外，我们不仅仅是将代币稀释到市场上。我们将使用项目的收入（对于商家的佣金部分，我们将 60-70% 分享给用户，保留 30-40% 作为收入）回购 NEXT 并充值到社区基金里。用户还可以通过抽奖、幸运轮等应用内活动赚取大量NEXT。我们期待有一天，我们赚取的NEXT+回购的数量将等于我们平台用户的数量。这就是我们的代币经济学模型的宗旨。
详细的经济模型，可以看这张图，或者是前面的链接：https://docs.shopnext.io/our-tokenomics 
The experience we have in cashback industry as well as the unique shop-to-earn tokenomics model,these two points are really attractive！The support of Binance really proves your strength!
Can you give an overview of your Tokenomics and the utility of ShopNext Token?
Unlike other crypto projects, our tokenomics is flexible, not fixed. We have many controllable variables such as Cashback to NEXT reward ratio, NEXT reward multiplier for MOONer, NEXT rewards cap per transaction, … to control the inflation of the tokens. The more people joining the platform the less tokens each person earns
Moreover, we are not just diluting the token only to the market. We will use our revenue (for commission from merchants, we share 60-70% to users and keep 30-40% as revenue) to buy back NEXT and top up the Community Fund. We also earn lots of NEXT from in-app activities such as lotteries, lucky wheel, etc. We are expecting one day, the amount of NEXT we earn + buyback will be equal to the one we reward to your users. That is the equilibrium of our tokenomics model
detail of tokenomics, you can see here https://docs.shopnext.io/our-tokenomics
7.比如，最近就发生了很多黑客攻击事件。shopnext如何处理安全问题的？ There have been many incidents of hacks recently. How are you handling security?
答：当然，我们将安全放在首位。这就是为什么我们的智能合约经过 Certik 审计的原因，Certik 是世界上最好的区块链安全公司之一。
您可以在此处找到有关审计的详细信息：https://www.certik.com/projects/shopnext
Surely, we put security on the top-most concern. That is why our smart contract was audited by Certik, one of the best blockchain security firms in the world before IDO. You can find more about audit details here: https://www.certik.com/projects/shopnext
8.那么ShopNext的营销策略是什么？你打算如何吸引你的第一批用户？
What is your marketing strategy? How do you intend to attract your first users?
答：我们的营销策略是自有媒体、免费媒体和付费媒体的结合。但我们相信加密领域的最佳营销方式是口耳相传，这解释了为什么我们设置了非常有吸引力的推荐奖金（高达 20%）。我们相信，一旦用户对使用我们应用程序的好处感到满意，他们就会将消息传播给其他人。
Our marketing strategy is the combination of owned, earned and paid media. But we believe that the best marketing for crypto is the word of mouth, that explains why we have a very attractive referal bonus (up to 20%). We believe that once users feel happy with the benefits using our app, they will spead the news to other people to participate.
9.那么，团队又是如何获得收入以维持其运营？ How does the team source revenue to sustain its operations?
答：与其他加密项目不同，我们从业务中获得了真实收入。 ShopNEXT 是联盟营销商，因此我们将从商家那里赚取佣金，并将部分收入作为返现分享给我们的用户。我们保留剩余的资金，并计划用它们回购 NEXT 以补充社区奖励基金。
Unlike other crypto projects, we have real money from business. ShopNEXT works as affiliate marketer so we will earn commission from our merchant, which will be shared partly to our users as cashback. We keep the remaining money and are planing to use them to buy back NEXT to top-up thhe community reward fund.
10.那么，目前的投资者都有哪些？以及与哪些公司/项目/开发者有合作？ So,Who are your current investors?And have you made any agreements with companies, projects or notable developers?
答：这是我们的投资者和支持者。
此外，还有100多个KOL和社区投资支持ShopNEXT 
here are our investors and backers
besides, there are more than 100 KOL and communities invested and supported ShopNEXT
11.那么最后一个问题，您有任何关于 ShopNext 的新闻/更新要与我们分享吗？ So the last question：do you have any news/updates about ShopNext that you would like to share with us?
答：当然，我们将发布下一个版本的 ShopNEXT 移动app，该版本支持通过MOON升级为会员的功能。一旦Apple和Google批准提交，您就可以使用它
此外，ShopNEXT 将进军元宇宙。更多详情将于下周公布，敬请期待
definitely, we’re going to release the next version of ShopNEXT mobile app that enable feature to upgrade membership to MOON. Once Apple and Google approve the submission, you can try it
Besides, ShopNEXT will step into Metaverse. More details will be announced next week
关于ShopNEXT：
app 下载链接：https://shopnext.io/download
官网：https://shopnext.io/
推特：https://twitter.com/helloshopnext
中文电报：https://t.me/ShopNext_China
—-
编译者/作者：火种研究院
玩币族申明：玩币族作为开放的资讯翻译/分享平台，所提供的所有资讯仅代表作者个人观点，与玩币族平台立场无关，且不构成任何投资理财建议。文章版权归原作者所有。
|
