LBRY是一个去中心化的内容共享平台|明煌研究院AMA

时间：2021年6月16日

地点：明煌研究院社区

嘉宾：Eliza

内容：LBRY-属于个人的数字商品市场

嘉宾个人介绍

LBRY is the most widely used blockchain protocol for media?in the world. In recent months, popularity for LBRY has increased exponentially, particularly since the launch of Odysee.

Odysee in simple terms is a platform similar to YouTube, it is the portal to access the media content on the LBRY blockchain and it incorporates the LBRY Credits token (LBC) within its economy. In the short time since Odysee’s launch, it’s grown to 20 million+ users.

Eliza is the community manager in APAC, currently focusing on user growth for Chinese speaking markets. She believes that the censorship resistant nature of blockchain could foster freer exchange of ideas among these regions and ultimately improve the public opinion landscape when it’s adopted and used in a mainstream context.

LBRY是世界上媒体使用最广泛的区块链协议。最近几个月来，LBRY的人气呈指数级增长，特别是自从Odysee推出以来。

简单地说，Odysee是一个类似于YouTube的平台，它是访问LBRY区块链上媒体内容的门户，并将LBRY信用令牌(LBC)纳入了其经济之中。自Odysee发布以来的短时间内，它已经增长到2000万+用户。

Eliza是APAC的社区经理，目前专注于中文市场的用户增长。她相信，区块链的抗审查性质可以促进这些地区之间更自由的思想交流，并最终在主流环境下被采用和使用时改善公众舆论景观。

AMA提纲

Q1.Why was LBRY created and how does it take advantage of blockchain technology?

Q1.为什么要创建LBRY，以及它如何利用区块链技术？

The LBRY blockchain was initially conceived as an idea in early 2015 by founder Jeremy Kauffman when he wanted to marry blockchain technology with BittTorrent / file sharing. He drew inspiration from the capability Bitcoin enabled in terms of allowing anyone to send digital currency through the internet in a decentralized and censorship resistant manner. Because Bitcoin was limited in its utility and could not support other applications outside money transfer, a new blockchain would be need to be designed to allow the allocation of metadata to transactions, as well as other features such as discovery and namespace, which eventually came to be the LBRY protocol.

LBRY区块链最初是由创始人杰里米·考夫曼在2015年初构想出来的一个想法，当时他想将区块链技术与比特激流/文件共享相结合。他从比特币的能力中获得了灵感，即允许任何人通过互联网以一种分散和抵制审查的方式发送数字货币。因为比特币的实用工具有限，不能支持货币转移以外的其他应用程序，一个新的区块链需要被设计为允许将元数据分配到事务中，以及发现和命名空间等其他特性，最终成为LBRY协议。

Similar to HTTP which is used to route internet traffic, LBRY is a mechanism by which anyone can publish to and read information back about a static piece of data. This can be a video, document, or whatever stream of bits that applications can read from. This type of model gives power back to both users and creators alike by giving them a choice and interfacing them directly, vs through LBRY first launched as a Desktop application which required users to install software on their PC in order to take advantage of publishing and viewing content. As the need for easier access became apparent, it found its way into a web application called lbry.tv, which later inspired odysee.com, the most widely used web front end to interact with the network.

与用于路由互联网流量的HTTP类似，LBRY是一种机制，任何人都可以发布和读取有关静态数据的信息。这可以是视频、文档或应用程序可以从中读取的任何位流。这种类型的模型通过给用户和创建者一个选择，并直接连接它们，将权力还给他们，而LBRY最初是作为一个桌面应用程序推出的，它要求用户在他们的电脑上安装软件，以便利用发布和查看内容。随着对更容易访问的需求变得明显，它进入了一个名为lbry.tv的web应用程序，这后来激发了odysee.com的灵感，odysee.com是最广泛使用的与网络进行交互的web前端。

LBRY has always maintained an attitude to keep the core components decentralized, private, and secure, all while building user rich application at the highest layer.???LBRY始终保持核心组件分散、私有和安全的态度，同时在最高层构建用户丰富的应用程序。

Q2.What applications are available andbuilt on top of the LBRY protocol?

Q2.在LBRY协议中有什么可用的应用程序？

LBRY Desktop, LBRY for Android, Odysee.com, lbry.tv (being sunset), Odysee for IOS, Odysee for Android (alpha), Odysee for Roku, whatch.online (community run front end), hound.fm (community run music centric front end), Chainquery (ability to query any LBRY data via simple SQL and API).

LBRY桌面、安卓LBRY、Odysee.com、lbry.tv（日落）、Odysee、安卓Odysee、Odyhee、whatch.online（社区运行前端）、hound.fm（以社区运行音乐为中心的前端）、查询(能够通过简单的SQL和API查询任何LBRY数据)。

Q3.Why is Odysee an important application and brand?

Q3.为什么Odysee是一个重要的应用程序和品牌？

To put it concisely, Odysee completely abandons the legacy model of how to operate a media platform and returns agency and independence back to the user, all the while, ensuring that the user has a greater earning potential then they would have on a legacy media platform.

简而言之，Odysee完全放弃了如何运营媒体平台的传统模式，并始终将代理和独立性归还给用户，确保用户拥有比传统媒体平台更大的盈利潜力。

A specific example is in how a creator no longer needs to worry about tempering their art out of fears of displeasing an out of touch moderation team or advertising team. What’s more, is that when users receive the LBRY token, their earning potential is far greater on Odysee too – especially as more users join. Ultimately, unlike legacy media companies, Odysee doesn’t need Coca Cola or Nike to survive and pay its bills, it only needs the confidence and trust of its users. Legacy media platforms are essentially ad companies now, brokering the placement of ads over content is all they do - it’s a shame

一个具体的例子是，一个创造者不再需要担心由于害怕得罪一个不熟悉的审核团队或广告团队而调整他们的艺术。此外，当用户收到LBRY代币时，Odysee的收入潜力也更大——尤其是当更多用户加入时。最终，与传统媒体公司不同的是，Odysee不需要可口可乐或Nike来生存和支付账单，它只需要用户的信心和信任。传统的媒体平台现在基本上是广告公司，代理广告的投放就是他们所做的——这是一个遗憾

Q4.What is the utility of the tokens? How are they used and by whom?

Q4.这些代币的效用是什么？它们是如何使用的，由谁使用的？

The token is used to create channel identities (profiles, requires locking of Credits), publish content (requires locking of Credits), buy and sell media content, and boost media content/discovery. The LBRY Credit is used by everyone that is using a LBRY apps or on Odysee. It has also attracted the interest of investors, too. ???该代币用于创建渠道标识（配置文件、需要锁定信用）、发布内容（需要锁定信用）、买卖媒体内容，以及增强媒体内容/发现。所有使用LBRY应用程序或在Odysee上的人都使用LBRY点数。它也吸引了投资者的兴趣。

Q5.How do users earn on LBRY? What about Creators?

Q5.用户在LBRY上如何赚钱？创造者们呢？

We have a rewards program which incentivizes validated users (require verification through phone number, social media, Youtube, etc) to use the platform on a daily basis. This includes rewards for watching content, subscribing to channels, and inviting their friends to the platform.

我们有一个奖励计划，激励认证用户(需要通过电话号码、社交媒体、Youtube等进行验证)每天使用该平台。这包括观看内容、订阅频道和邀请朋友到平台的奖励。

Creators who publish original and engaging content are also rewarded via this program by tracking the viewing data of the validated users and also through inviting their audience to the platform. These two incentives mean creators are more likely to tell others about LBRY and have their fans join them, which helps us grow immensely.

发布原创内容和吸引人的内容的创建者也可以通过这个项目通过跟踪被验证用户的观看数据以及邀请他们的观众到平台来获得奖励。这两种激励措施意味着创作者更有可能告诉别人LBRY，并让他们的粉丝加入他们，这帮助我们极大的成长。

Q6.How does it compare to other YouTube alternatives, both blockchain and traditional?

Q6.它与YouTube的其他区块链和传统产品相比如何？

The alternatives to YouTube don’t offer a lot of diversity in terms of content and they typically only offer political content, that to, it’s political content from only one side of the political dichotomy. That’s cool if you’re only into that one thing, but Odysee is a generalist platform, so being able to offer diverse content across every vertical is what we focus on.Odysee also provides creators with real earnings (of which we don’t take a cut due to the nature of blockchain transactions which don’t require an intermediary) which the others do not – that’s a big point of difference. I could go on about differences in policy and general strategy, but I’ll leave it to those here to ask additional questions on this point if they’re interested.

YouTube的替代方案在内容方面没有提供很多多样性，它们通常只提供政治内容，只有政治二分法的政治内容。如果你只喜欢这一件事，那就很酷了，但是Odysee是一个多面论的平台，所以能够在每个垂直方向提供不同的内容是我们所关注的。Odysee还为创造者提供了真正的收入（由于区块链交易的性质，我们不需要一个中介人），而其他人则不需要——这是一个很大的区别。我可以继续讨论政策和一般战略上的差异，但如果他们感兴趣，我将让这里的人就这一点问更多问题。

In terms of blockchain, the utility of the Credits is built into the core of the protocol and all functions that users interact with. The protocol allows for the Credit system to maintain a ledger of all available content and identities behind it. This means that at the core, it’s fully a decentralized and censorship resist layer that can be built on top of by anyone. Other projects simply use their tokens as a transfer or reward mechanism, but don’t take full advantage of the blockchain technology available.

就区块链而言，信用的效用被内置于协议的核心和用户交互的所有功能中。该协议允许信用系统维护其背后所有可用内容和身份的分类帐。这意味着，在核心上，它是一个完全分散的审查抵制层，可以被任何人建立。其他项目只是将其代币作为转移或奖励机制，但没有充分利用可用的区块链技术。

Q7.Can you share some recent usage and growth statistics?

Q7.您能分享一些最近的使用情况和增长统计数据吗？

We have 20+ million users that visited odysee.com in the last month. In terms of creators, we see daily signups of top tier channels via our YouTube Sync program and more creators adopting it as their primary publishing platform. This then draws their audience into the ecosystem as well.

上个月，我们有2000多万用户访问了odysee.com。就创建者而言，我们看到每天通过YouTube同步程序与顶级频道签约，更多的创造者将其作为他们的主要出版平台。这也会吸引他们的观众进入生态系统。

Q8.How do creators get started with LBRY?

Q8.创作者是如何开始使用LBRY？

We’ve made it super easy to onboard YouTubers onto the platform. Via a couple clicks on odysee.com, they can easily sync their entire channel including newly published content – making it a no brainer for many who are looking for alternative monetization, a backup in case YouTube shuts them down, and a freer platform to speak their minds without the fear of censorship or demonization from Big Tech.

我们已经让YouTuber用户登上平台变得非常容易。通过几次点击odysee，他们可以很容易地同步整个频道包括新发布的内容——这对于寻求替代货币化的人来说是显而易见的，备份以防YouTube关闭他们，也是一个更自由的平台来说出他们的思想，而不用担心审查或来自大科技的妖魔化。

Q9.What types of content is most popular on the platform?

Q9.在该平台上最流行的是什么类型的内容？

Majority of the content is popular Youtube content which can range from technology, gaming, science, politics, tutorials, and vlogs. We believe that having a wide array of content which isn’t polarizing in nature is the winning formula to gain both new creators and users in the future. Everyone is welcome on LBRY. 大部分内容都是流行的Youtube内容，可以包括技术、游戏、科学、政治、教程和视频博客。我们相信，拥有广泛的在性质上不两极化的内容是未来获得新创造者和用户的成功法宝。欢迎使用LBRY的每个人。

Q10.Can you livestream?

Q10.能在现场直播吗？

On Odysee.com, any channel that stakes 50+LBC enables the livestreaming capabilities. Users can interact via chat and even send superchats via LBC which creators get 100% of ?(unlike other sites that take a huge cut!)

在Odysee.com上，任何超过50+LBC的频道都可以启用现场直播功能。用户可以通过聊天进行互动，甚至通过LBC发送超级聊天，创建者可以得到100%的聊天（不像其他网站会从中大幅获利！）

Q11.What’s the plan for this year, and into the future?

Q11.今年和未来的计划是什么？

Our goal is to continue to grow our relationship with existing and new creators who will mobilize their audiences to become active LBRY users. This will be done through various partnerships and campaigns, some of which will be specific to high growth regions. We will also continue to grow the team and community in order to add more features and be available on more devices. One specific feature we’re excited about is a Patreon like subscription model, but done on a blockchain and using cryptography to secure content.

我们的目标是继续发展我们与现有和新创造者的关系，他们将动员他们的观众成为活跃的LBRY用户。这将通过各种伙伴关系和活动来实现，其中一些将是针对高增长地区的。我们还将继续发展团队和社区，以添加更多的功能，并在更多的设备上可用。我们兴奋的一个特定功能是像订阅模型这样的补丁模式，但是是在区块链上使用加密技术来完成和保护内容的。

We also plan to explore the advertising space by giving creators an option to monetize their channels via various ad networks. Users will have the option of paying LBC via subscriptions or on one time videos to skip the ads.

我们还计划给创造者一个通过各种广告网络，将他们的渠道货币化的选项来探索广告空间。用户可以选择通过订阅或一次性视频支付LBC的费用来跳过广告。

We hope that the growth in users numbers will attract more outside interest into what we are doing, which can help fund our project outside of the crypto currency and give it wider legitimacy in the tech space.

我们希望用户数量的增长将吸引更多的外部兴趣参与我们所做的事情，这可以帮助我们为加密货币以外的项目提供资金，并使其在技术领域具有更广泛的合法性。

Q12.How can others get involved?

Q12.其他人怎么能参与进来呢？

Best way is to come visit our Discord at chat.lbry.com and see what all the fuss is about. We have a vibrant community of creators, helpers, users, and fans. Word of mouth is the best way we can continue to grow – so sharing odysee.com with your favorite creators and friends/family goes a long way.

最好的方法是来看看我们在chat.lbry.com的不和谐，看看到底有什么大惊小怪的。我们有一个充满活力的由创建者、助手、用户和粉丝组成的社区。口碑是我们可以继续成长的最佳方式，所以与你最喜欢的创造者和朋友/家人分享odysee.com会大有帮助。

If you are a developer and want to help us build out the ecosystem, check out as a starting point. All our code is open source on Github and there are numerous issues and improvements which can be worked on.

如果你是一名开发人员，想帮助我们建立生态系统，看看作为一个起点。我们所有的代码都是Github上的开源代码，针对许多问题和其他改进可以得到解决。

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编译者/作者：明煌研究院

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